Tatiana at the office called our attention to this novel new Spotify hack. Spotify and Netflix have partnered to creates playlists for every ‘Stranger Things’ character. Take the quiz and follow the playlist(s). A fun #MusicMonday follow.
Check it out!
Here at Streaming Promotions we constantly try to shift and re-contextualize the conversation with respect to streaming from stream counts to far more meaningful measures of engagement such as saves and follows. It has been a challenge. But every piece of data we’ve seen in our campaigns points to these actions as being significant points […]
The science behind personalized music recommendations
This Monday — just like every Monday— over 100 million Spotify users found a fresh new playlist waiting for them. It’s a custom mixtape of 30 songs they’ve never listened to before but will probably love. It’s called Discover Weekly, and it’s pretty much magic.
I’m a huge fan of Spotify, and particularly Discover […]