Artist Interviews: AIRPARK
SP: You just released “Dissipate” a couple weeks ago. How was it received? Did you try anything new release strategy wise?
Airpark: Yeah, we’re very excited to have it out. I think it’s our favorite tune off of the new release. We’ve been really happy with the initial response. The streaming numbers have been growing at a healthy pace and the direct feedback we’ve gotten has been overwhelmingly positive. Strategically we kept the release fairly simple. We made sure we had a good amount of video content (making-of clip, theatrical teaser clip) and found a premier partner in No Country For New Nashville.
SP: What is your preferred platform as a listener and why?
Airpark: Spotify’s convenience and near limitless catalogue makes it pretty difficult to top. When time allows, I still prefer the focused experience of listening to entire albums on vinyl but it’s not something that’s as readily available.
SP: What’s been your biggest challenge as an artist in the current landscape of the industry?
Airpark: I think there’s just so much noise out there (both music-related and otherwise) that it can be a challenge to get on and stay on people’s radars. You can’t get on instagram or Facebook without seeing 12 ads in 5 minutes. It’s just stimulation overload.
SP: What about the streaming age gives you hope as an artist?
Airpark: It’s nice that universally recognized platforms are available to the indie artist (Spotify, Itunes, Amazon, etc.). It’s as easy as it’s ever been for people around the world to have access to your music. Now the challenge is getting your music to unique listeners or perhaps unique listeners to your music is a better way to say it (see answer to previous question above ;).
SP: Who’s an up and coming artist you’re excited about?
Airpark: I think Weyes Blood is pretty stellar. Her voice and melodic choices are so beautiful and the production is super lush. It takes me somewhere else for a bit. I love it.
SP: Any advice you’d give aspiring artists?
Airpark: Write your brains out – by yourself but also (and especially) with others. It’s the most effective way to get better as a writer and a great way to get plugged into a musical community.