• Why The ‘Release Radar’ Playlist Is Spotify’s Secret Weapon

    Here at Streaming Promotions we constantly try to shift and re-contextualize the conversation with respect to streaming from stream counts to far more meaningful measures of engagement such as saves and follows. It has been a challenge. But every piece of data we’ve seen in our campaigns points to these actions as being significant points […]

  • Spotify’s Discover Weekly: How machine learning finds your new music

    The science behind personalized music recommendations
    This Monday — just like every Monday— over 100 million Spotify users found a fresh new playlist waiting for them. It’s a custom mixtape of 30 songs they’ve never listened to before but will probably love. It’s called Discover Weekly, and it’s pretty much magic.
    I’m a huge fan of Spotify, and particularly Discover […]