Michael Sloane is an executive leader and digital strategist with a proven ability to develop and increase revenues while building a loyal consumer base specializing in the ever changing digital space. As a digital strategist he has worked with Entertainment brands, Small Businesses, Startups, and Corporate accounts, building successful and profitable relationships relationships.
Cutting his teeth with echomusic (later acquired by Ticketmaster) and later Live Nation Artists, he saw the digital revolution unfold for artist such as The Rolling Stones, Kanye West, John Mayer, Zac Brown Band, Keith Urban, Mariah Carey, and Brooks & Dunn.
Sloane later focused on digital strategy and ecommerce optimization with Taylor Swift (13 Management) and was most recently the Director of Interactive for Big Machine Label Group (Taylor Swift, Florida Georgia Line, Tim McGraw, etc.) As the release of projects began to change from album purchase to consumption, Sloane sought out a better vehicle for artists to maximize the exposure for their releases. It was during this transition that he left BMLG and started Streaming Promotions.
A pioneer in the streaming and consumption space, Sloane also works with artists in VIP ticketing and touring optimization. His downtime includes sports, music, time with his son Sullivan, and dinnertime laughs with his wife, Taylor.