This past October Spotify announced that it would be allowing labels to pay to “drive incremental streams” for their artists. Under constant pressure to remain profitable, Marquee seems to be part of this initiative. But since Spotify is notably against “playola,” how is this different?
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Spotify is going the social media platform route by testing out a new ad feature where labels would be able to pay for promo.
Indie labels and independent artists are not happy about this news. They believe, understandably, that it’s going to favor big artists with much larger budgets – a trope streaming has always helped to combat.
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Spotify is still on top. They are adding roughly twice as many subscribers per month than Apple, hitting 113 million paid and 248 million total at the end of September this year. Check out where Spotify predicts it’ll be by the end of the year, the unveiling of their new CFO, and more.
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This helps Spotify achieve their ever-present goal of becoming a two-sided marketplace, meaning not just being a place music lives, but a resourceful tool for musicians, creators, producers, etc. as well. There hasn’t been specifics on how exactly this integration will work, but Spotify has confirmed it will be apart of the Spotify for Artists […]
Spotify has been a punching bag for songwriters & publishers the past few weeks, meanwhile Apple Music seems to be benefiting from a win-win scenario.
Spotify is not only receiving bad press, but it’s also giving Apple Music the opportunity to make up ground in its paid subscriber tally. Read about Spotify’s failed attempts to remedy the CRB appeal situation and how Apple Music is smartly staying out of the game entirely.
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Spotify’s direct upload feature may be invite only for now, but it’s been indicated it will be open to all in the near future…
Read more here.
While Apple Music’s subscriber count is currently at 21 million, just edging out Spotify with 20 million, feeding this is the fact that Spotify has a free, ad-supported tier that users can choose, while Apple Music does not.
Spotify still controls the global paid music streaming market with a roughly 62 percent share.
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We launched the first of our curated playlists this week with a collection of our favs for the fall season. The playlist includes NEEDTOBREATHE, Ingrid Michaelson, The New Schematics, for KING & COUNTRY, Paper Jackets, RayLand Baxter + more!
Try on Our Fall Flannel here.
Don’t have a distributor for your new release? This could be a non-issue very soon. Spotify has now launched a new beta feature that allows you to directly upload your music. This feature is invite-only for now, but it looks like it will be open to every artist in the near future.
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Tatiana at the office called our attention to this novel new Spotify hack. Spotify and Netflix have partnered to creates playlists for every ‘Stranger Things’ character. Take the quiz and follow the playlist(s). A fun #MusicMonday follow.
Check it out!