Now that we live in a world without live music, Spotify pages have become essential to the dissemination of an artist’s work.

Not only is contracting with these third-parties that provide fraudulent numbers against the terms of use, but it also has a naturally negative impact.

All of this is not to say that the business of creative third-party marketing on the Spotify platform is unethical or ineffective.

There are many claims that Spotify took down projects that did not violate terms of use, and this is all the more reason for artists to closely monitor exactly how and why their Spotify stats are moving.

We are a boutique, third-party playlisting service, we are not payola, we are not botted streams.