Back in July, Symphonic Distribution acquired the music industry marketing collective Streaming Promotions. Since then, we’d like to break down exactly what we do and how you can benefit from our services right here. Here’s everything you need to know.
Everything You Need To Know About Streaming Promotions
What is it?
Streaming Promotions is a Marketing Agency that works to push your music organically through relationships. They have connections with over 1500+ playlist curators on Spotify and over 3000 playlists on the platform. They don’t pay for placements or use artificial streams, it’s all based on true human connection.
They start by understanding the client’s sound and focus tracks in a general process – tagging all genres, subgenres, moods, feelings, themes, sensory words, actions, SEO friendly words, similar artists that they believe describes you best. From there, they cross reference all the playlists they have in their network to decide the best strategy for you.
How does it work?
The best way to gain traction on streaming services is to grow monthly listeners. These fans help to grow adoption into algorithmic playlists. These algorithms assist in finding new listeners based on your existing fanbase. The larger the fanbase, the larger the audience the algorithm can find.
Streaming Promotions does this through a couple methods, first of which is through their Campaigns.
- With campaigns, they analyze their vast relationships and create a total marketplace for your project. They reach out individually to each curator and provide information specific to each artist. Then, they email you weekly reports and will schedule a call with their team at the mid-point of our campaign to discuss the progress.
Their next specialty is Song Pitching.
- With this, their promotion team will pitch your tracks (up to 5) and work to get your music featured on Spotify playlists.
Ready to get started?
Despite Symphonic’s acquisition of the service, Streaming Promotions is still a free-standing entity, offering their services to artists and labels world-wide. What’s new is the application of Symphonic’s technology and infrastructure to help double down and continue growing our business, clientele, and services as a team.
That means you get both the power of Streaming Promotions AND Symphonic combined. 🔥