Imagine showing up to a venue to play your show and seeing it overflowing with all your fans. Think about the energy in the room, the screaming fans who waited weeks or even months to see you perform… There’s no better feeling. But for that to happen, it takes a ton of networking, planning and consistent promotion for your audience to be ready to go when the time finally comes. In this post, you’ll learn how to promote your next show to ensure it’s everything you’ve dreamed of and more. Here’s the rundown…
10 Best Ways To Sell Out Your Next Show
Reach Out To The Venue
To get started, the first thing you need to do is reach out to the venue and ask what they’ll be doing to promote the show. If the venue is making flyers and distributing them all over town, don’t waste your time doing the same. Whatever they end up doing is a great contribution, but whatever they don’t is up to you to take care of.
Divide and conquer!
Assemble All The Contacts You Can
If you’ve done this before and promotion isn’t news to you, you probably have a decent list of contacts you can reach out to. If you don’t, you can hit up the venue and ask them to send you their media list. In most cases, the venue will have a list ready to send to bands who are out of town, so it shouldn’t be any trouble for them to send you one too. This list usually consists of emails and phone numbers for local music journalists, editors, bloggers, radio show hosts, etc. In addition, this is a great time to use your own connections within your community to grow this list as much as you can.
You can also seek partnerships with local businesses, organizations, influencers, or artists who have a similar target audience. They can help promote your show to their followers, and you can reciprocate by promoting their work as well. Whether you ask your other touring friends or even your management if you have it, these people want to see you succeed!
Music and community go hand in hand. You are not in this alone, so don’t be afraid to utilize your relationships in the industry. If there was ever a time to do so, this is it.
Hit Up Those Contacts
I’m sure you saw this one coming… You really want to make sure that your show is getting as much coverage as possible. A couple months prior to your show is the time to start reaching out to all the people in the list you collected from the previous step and getting yourself on all the local concert calendars. Doing this in advance is crucial, as it gives them time to set everything up without stressing at the last minute. Not to mention the longer your name is out there, the more people have time to see it.
Lastly, and this should go without saying, be nice. Be genuine, humble, and respectful of their time when you reach out. If you can offer them some free tickets, that’s even better. They don’t have to go out of their way to help you, so if they do you should be forever grateful. In this business, relationships are everything. Be remembered for how personable and kind you were, and they’ll have no problem coming through for you again in the future.
Utilize Online Event Platforms
In the digital age, you can’t ignore online event platforms like Eventbrite, Meetup, Bandsintown, Facebook groups and local event directories. These platforms have a built-in audience and can help increase your show’s visibility. Bandsintown even automatically scans your music from services like Apple Music or Spotify when you sign up for the first time so it’ll show up on your profile, too.
Try Paid Advertising
Consider allocating a portion of your budget to online advertising platforms like Google Ads, Facebook Ads or Instagram Ads. With these, you can target your advertisements to reach the right audience based on location, interests and demographics.
There are so many ways to learn more about your fanbase, and this can be vitally important for knowing what your fans want to see. Once you analyze your audience, you can then create your Average Fan’s Profile. You can then use this profile to help make business decisions such as where to tour, where to spend your time on social media, and more.
It’s leg day…
If the venue isn’t creating any posters for your show, do it yourself. People generally respond better to posters that are creative and stand out among the rest. Consider reaching out to local artists in your area to create a dope design together. Once you have the perfect posters/flyers, go out on the town and put them up in places like coffee shops, record stores, smoke shops, on telephone poles or anywhere you damn well please. Anywhere that has a lot of foot traffic is sure to gain the attention of someone who’ll be interested.
How To Start Emailing
About 6 weeks before the gig, it’s time to send out your first round of email invites. (If you’re struggling with constructing and utilizing your mailing list, this post will help you out.) Remember, the first email is the most important. Think about what you want your audience’s first impression of your event to be, and go from there. Include all the details of when it is, where it’s happening and what to expect.
At the same time, you should start announcing the event on all your social media platforms. Start with a big announcement, then remember to keep posting about it throughout the entire time it takes for your show to finally arrive. You want to keep reminding your audience that your show is coming up so they’re well aware and ready to go when the time comes.
In addition to this, this is a great time to offer incentives for your attendees to spread the word about your show. Offer referral discounts, exclusive merchandise, or freebies for anyone who brings in friends or share information on their social media accounts.
Rinse & Repeat
2 weeks after your first round of emails, it’s time to send out a second round of emails. You can either send the update to everyone you sent it to the first time, or you can segment it up and send different emails to different groups of people. (For example, the people who didn’t open it the first time can get something different than the people who already RSVP’d.) If you end up deciding to send it to everyone from the first round of emails, just be sure to make the email look and feel different. (ex: different copy, a new color scheme, etc.) — This email is essentially just a reminder disguised as an announcement. Whatever updates you have about the show, whether its a venue change or you’re offering new merch, be sure to include them in this second round of emails.
Once it’s two weeks out, it’s time to send a third email out to everyone with a sense of urgency to it. Remind them the event is coming up and tell them to get excited for everything to come!
Let’s Talk Socials…
Now this is a given, but social media is one of the best places to promote yourself. From the start of your promo journey to the very end, you should be working on developing engaging content related to your show like behind-the-scenes videos, teasers, interviews and sneak peeks. Every week, you should be sharing content on your website, socials, AND through email to build anticipation and generate interest.
Not sure where or what to post? Your social efforts should stretch from Instagram Reels and TikTok’s to collaborative posts with other artists and cross-promotion across any and all the platforms your fans frequent. You can post recap clips from your last show, teasers of what’s to come, or even do a giveaway for the first 100 people who RSVP. Many artists go Live on IG to hype up big news, too.
Whatever you decide to post, make sure you keep posting consistently before show day finally comes.
Partner with Vendors
If there are any food, jewelry, (or any other vendors for that matter) at the venue, consider hitting them up beforehand and collaborating on some social posts with them. Together, you can hype each other up and get double the reach with each post. Not to mention it’s always good to involve your creative community in anything you do. So when the next event comes around, they’ll think of you and how you may be able to work together again.
Utilize SEO
Taking advantage of Search Engine Optimization is a great way to ensure as many people see your event on Google as possible. For example, using keywords that pertain to your event like “metal show in South Florida” or “Miami event this weekend” can help you rank higher in Google searches. In addition, posting regularly and sharing your content to as many platforms as possible can also boost your visibility.
Final Reminders
Ok, so the show is this week. This final reminder needs to be a bit more personal. If you can, send out a text to everyone who’s coming to remind them one last time. Your effort will be greatly appreciated and people will feel more connected to your band when they receive a personalized reminder from you.
If you don’t get a lot of feedback at the beginning of the promotional period, don’t worry. Most of your RSVP’s will end up coming in a week or so before the show. And when your show day finally comes, make sure to enjoy it! Watch as all your effort and preparation pays off as you pack the venue with excited fans. At the end of the day, every show you do will be a learning experience for the next one. If you don’t sell out this time, you can try again with the next one! It’s all a part of the process of independent musicianship.
Self publishing your music comes with a lot of benefits. You don’t have to share your copyrights with anyone, you aren’t bound to any publishing deals and you get ultimate control over where your work is used and how. Keep in mind, self publishing isn’t for everyone. You need to be able to commit significant time and effort to doing everything a publisher would usually do and more. But if this is something that you’re ready to take on, here’s how to do it right.
How To Self Publish Your Music
Let’s Talk Basics…
Self publishing your songs means you take on the role of both the artist and the publisher. Being a self-published writer ultimately means that you hold all the rights to your Intellectual Property (IP), which means you would be in full control of how your compositions are used and would receive all royalties associated with your share of your compositions.
This is awesome, but these perks come with a little extra work. If you’re still interested, here’s what you’ll need to do to self publish your songs…
Step 1: Make Sure Your Music Hasn’t Been Published Yet
If you’ve worked with a distributor before, you may have opted in for publishing services without even realizing it. For example, our publishing administration services are very popular with our own clients. Before you do anything, definitely make sure this doesn’t apply to you.
Step 2: Register with a PRO
In order for you to receive the royalties you’re rightfully owed, your songs need to be properly registered with a Performing Rights Organization like ASCAP, SESAC or BMI. PRO’s rely on the information you provide to determine who they need to pay and how much.
Start setting up your company by going to either www.ascap.com or www.bmi.com to obtain/fill out an application.
Step 3: Sign Up with the MLC
The Mechanical Licensing Collective maintains the world’s most thorough database of music composition copyrights and their owners. They collect mechanical royalties from digital music streaming services and transmit those royalties to copyright holders based on the ownership claims.
Signing up with them ensures that you get all the royalties that are rightfully owed to you. You’ll need to “Connect to Collect” and become a Member of the MLC in order to collect the digital audio mechanical royalties owed to you. // Click here to get started with that process and learn more about it.
Step 4: Time to Promote
Once you’ve completed those steps, you can finally start getting your publisher’s share on top of the writer’s share. Now is the time where the duties of a publisher fall onto you.
Typically, your publisher would be the one networking, seeking out sync deals for TV and film, registering copyrights, negotiating licenses, and more. When you self publish, it’s all on you.
In Conclusion…
Self-publishing typically just entails registering with a PRO to be able to manage and publish your own compositions, but it doesn’t have to end there. If you want to go even further, become a publisher and start your own publishing company! In the meantime, we hope this helped.
Having trouble getting your music playlisted? This is an issue many independent artists face, but it can be particularly frustrating not knowing exactly why your efforts aren’t paying off. That being said, some of the biggest reasons why you aren’t getting playlisted are easily fixable! From not providing enough marketing drivers to not enough lead time, here are 5 things that may be holding you back…
5 Reasons Why Your Music Isn’t Getting Playlisted
Not Submitting Early Enough
Submitting your music for playlist consideration requires time for the curators to review and potentially add your songs. To ensure you’re giving them ample lead time, we recommend submitting around 4 to 6 weeksbefore the release date.
This allows playlist editors to evaluate your music properly and consider it for inclusion in their playlists. Rushing submissions at the last minute may result in your music being pushed to the side and not given adequate consideration.
Marketing Drivers
The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. When it comes to playlisting, your marketing drivers can help playlist curators better understand your music and its potential appeal to their audience. Not providing enough information here may actually hinder the chances of your song being chosen.
It’s also important to be as honest as possible when providing marketing drivers. Ensure that if you say you have a consistent and active social media plan, you better actually be posting on socials when they check. If you claim your music fits a certain genre, be sure it truly does. The more accurate info you provide, the easier it is for your song to be placed on the best playlist for it.
Your Music Doesn’t Fit The Playlist
If you’re targeting third-party playlists, the best thing you can do is listen to the playlist first, and only pitch songs (if any) that truly fit the vibe. All too often, artists will send a link to their Spotify profile expecting the curator to sit there and go through all their songs to find something to feature. With hundreds, sometimes thousands, of submissions a day, they don’t have time for that. It’s up to you to offer something that’s worth featuring. At the end of the day, they’re doing YOU a favor.
With editorial playlists, all you can do is make sure you’re providing accurate marketing drivers that properly set the vibe of the track so it can be pitched accordingly by our team. The more detailed information you provide, the easier it is for our team to match it with the appropriate playlists.
You’re Not Promoting Your Music Online
It truly surprises me how many artists in this day and age still refuse to improve their online presence. I understand the artistic yearning to be mysterious… but effective promotion is VITAL for driving audience engagement with your music on DSPs. It’s just a part of the game, and ignoring this crucial fact can break your chances of success in so many ways, even aside from just playlisting.
This means actively promoting your music across various channels like Instagram, Twitter, Facebook, TikTok, YouTube, press releases, targeted ad campaigns, and whatever else you can manage. As long as you are engaging with your audience, creating compelling content, and leveraging different promotional strategies, you can significantly increase the visibility of your music. Showing that you are actively working to drive traffic to DSPs, (like Spotify, Apple Music, etc.) greatly increases your likelihood of playlist placements.
You Don’t Have a Consistent Release Plan
Keep in mind… a playlist is not a marketing plan. Consistently releasing music and having a well-defined release plan are two key factors in building momentum as an artist and in turn, attracting playlist curators to your music.
Staying active on socials, having a great website, offering merch on your website and updating it often, interacting with your fans online and in person, posting music videos to go along with your releases, etc., all of this helps to grow your fanbase and spread your music as far as it can go.
Marketing yourself as an artist is just as important as creating the music itself, and many factors go into fostering a strong presence in this insane industry. There are thousands of other artists looking to make it out here, which means you need to go above and beyond to stand out in any way you can.
These organizations are taking action to expedite equality and empower women to step up, fight back and build a better future for all of us. The music business has a long way to go towards reaching full equality for all gender expressions, but these badass, women-led organizations are doing their part in changing the future of the music industry. Check them out, do your part, and get involved! ⚡️🚺
Women Led Music Organizations You Should Join Right Now
We Make Noise
Founded by Erin Barra, We Make Noise is a music education platform connecting teaching artists to the creative youth in Brooklyn and beyond. They’re also a global non-profit that harnesses the power of music and technology to advance gender equity through training, community building, career development experiences and more to cultivate limitless potential for those looking to succeed in the music industry, no matter their background.
Reservoir Media
Reservoir Media is an independent music company based in New York City and with offices in Los Angeles, Nashville, Toronto, London, and Abu Dhabi. It is the first female-founded and led publicly traded independent music company in the U.S. Founded as a family-owned music publisher in 2007, the company has grown to represent over 150,000 copyrights and 36,000 master recordings with titles dating as far back as 1900, and hundreds of #1 releases worldwide. Reservoir founder and CEO, Golnar Khosrowshahi was named to Billboard’s 2020 Power List, as well as named one of Billboard’s top 100 most powerful female executives for 2017, 2018, and 2019. In 2021, she was named Billboard’s Executive of the Year.
We Are Moving The Needle
@emilylazarlodge
Founded by Grammy-winning mastering engineer, Emily Lazar, We Are Moving The Needle is a nonprofit organization supporting all women recording industry professionals, audio engineers and producers, working to create measurable change by empowering women in the recording and professional audio industry with the education, equipment and the mentorship needed to succeed at the highest levels.
They provide resources and support for both those at the very start of their education as well as those currently in their recording and production careers battling the overwhelmingly male-dominated landscape of the industry.
Audiofemme
Since 2012, Audiofemme has consistently sought to uplift the voices of female and non-binary music writers and to approach music and culture criticism from an intersectional feminist perspective.
Music Production for Women
Music Production for Women aims to give female musicians the skills necessary to take on the music industry with confidence and help and guide them through every step of the process through providing education, community support, visible role models and encouragement. In the last 2 and a half years MPW has delivered classes to thousands of students across numerous countries across the globe.
WOMEN SOUND OFF
WOMEN SOUND OFF is an Oakland-based intersectional platform founded and run by women. They’re a platform celebrating creative women from all industries and walks of life, focused on empowering, educating, and connecting women throughout their creative entrepreneur journeys. From music and media to tech and art, they work to create powerful and safe spaces for women to form alliances and have their voices heard.
She Shreds Media
Fabi Reyna (She Shreds Media) 📷@sacredsoundlibrary
Mexican-American queer musician and badass human, Fabi Reyna founded She Shreds Media as a community-driven, comprehensive answer to guitar culture and music media. Dedicated to women & gnc guitarists and bassists, their mission is to educate, empower, and inspire people through unexplored musical and cultural landscapes. Their vision is to continuously refine, redefine, and reimagine the possibilities of how music connects us, ensuring an inclusive and accessible music community 100% of the time.
Women in Music
Women in Music is an organization with a mission to advance the awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts through education, support, empowerment, and recognition. Their countless events celebrate the female contribution to the music industry and aims to strengthen the ties between the two for a better future for women in music. WIM believes all voices are welcome in the conversation about equality.
By joining WIM, you’ll get access to in-person networking and educational workshops all over the world, online networking groups, directories, newsletters, forums and more to help you directly interact with the WIM community. Additionally, WIM provides resources to thousands of women in need in various stages of their careers.
Change the Conversation
Founded by three successful music executives, Leslie Fram, Tracy Gershon and Beverly Keel, Change the Conversation fights gender inequality in the music industry by providing support, education and a community of like-minded female artists and executives all working towards the same goal of equality.
“Our mission is to raise awareness and create change so that more female voices will be heard in country music. Our goal is to have more women played on radio stations, digital streaming platforms, signed to record and publishing deals and offered high-profile opportunities, such as more slots on tours and festivals and performing on TV and awards shows.”
shesaid.so
Established back in 2014, shesaid.so is a global network of women in the music industry. Made up of women from record labels, bookings, artist management, tech, creative and more, this organization curates and speaks on panels discussing the importance of the movement with hopes to inspire anyone who will listen. Additionally, shesaid.so challenges the industry’s outdated framework with their Alternative Power 100 Music List and works towards increasing the number of women who progress in their careers.
“shesaid.so started as and continues to be a space where members can openly ask for advice, share jobs and events, announce new projects and build community. There are currently over 3,000 international members in the global community and an additional 10,000 members across our 15 local chapters.”
Women of Substance
The Women of Substance Podcast features music by Female Indie Artists every Monday, Wednesday and Friday. In addition to the podcast, their website provides amazing resources for musicians. From industry connections to industry contacts and websites to help you grow your fanbase and learn new skills, they’ve got it all.
The Women’s International Music Network
Founded in 2012 by Laura B. Whitmore, The Women’s International Music Network brings together women from all facets of the music industry and produces events, creates opportunities for performance and networking and works to bring the conversation around diversity in the industry into the forefront. They work to create a hub to connect women in all facets of the music industry and works to expose role models, events and educational opportunities that focus on women in music.
Jasmine Kok, She Knows Tech
She Knows Tech
Founded by Jasmine Kok and Co-Founder Meghan Smyth, She Knows Tech is an organization that aims to close the industry’s gender gap through highlighting and celebrating women in music tech. Jasmine is incredibly passionate about gender diversity and equity in the music industry, specifically in regard to representation in recording studios, and has worked to support female and non-binary producers, engineers and technologists in building successful careers in music. Meghan is co-founder of SKT, a software engineer and audio engineer, and her passion lies at the intersection of music, visual art, and technology.
Together, they channel waves of trained women into technical roles in the music industry and dispel the notion that there are not enough female professionals in music production and technology. They dream of working in a music industry that is flooded with female-identifying producers, engineers & tech performers, and so do we!
FutureFemaleSounds
FutureFemaleSounds is all about empowering girls through sound and action. Their mission is to highlight female DJs, promote female role models, and introduce young women to DJ’ing as a medium of artistic expression, self empowerment and professionalization through DJ workshops, cultural management masterclasses, and preparing participants to work with sounds in the future.
SoundGirls
SoundGirls is all about inspiring and empowering the next generation of women in the music industry. Working to inspire young women to enter the realm of professional audio and music production, this organization is all about providing a place for women in music to connect, network and share experiences and advice with others in the industry.
“SoundGirls.Org supports women working in professional audio and music production by highlighting their success and providing a place for them to connect, network, and share advice. SoundGirls.Org provides support, career development, and tools to help those working in the field advance in their career.”
Women of Color in the Arts
Women of Color in the Arts (WOCA) is a national, grassroots service organization dedicated to creating transformational change in the arts sector. We do this by championing racial equity as a basic tenet of eliminating systemic disparities in the field and by providing a platform to help strengthen and amplify the voice and visibility of women of color. By working to fortify leadership and reinforce a world where everyone holds shared power at the decision-making table, WOCA aims to cultivate a just and inclusive field with the intent of creating equitable systems for all to prosper inside and outside of the arts.
Keychange
Keychange is a movement fighting for a sustainable music industry. They support talented but underrepresented artists and encourage organizations to take a pledge for gender equality. Selected by industry experts as future leaders, the new cohort of artists and music industry professionals will take part in Keychange’s year-long talent development program which provides women and gender minority participants with the skills and opportunities they need to progress to the next stage in their career.
Femme House
FEMME HOUSE creates opportunities for women, gender-expansive, BIPOC, and LGBTQIA+ creatives in the technical and behind the scenes areas of music. They are developing the future producers, mixers, engineers, DJs, artists, and executives of the industry by providing education and scholarships, cultivating community, furthering visual representation, and leveraging our platform to amplify the voices of marginalized communities.
In Conclusion…
We’re in this together. Regardless of your gender, everyone should be concerned about the representation of women in this industry. Equal representation affects not only the women in this business, but the quality of the industry as a whole. Luckily, organizations like these are working hard to make a change. Make sure you’re doing your part to do the same!
Industry professionals and artists alike utilize music analytics tools to help them further understand their place in the market. Knowing where you stand and where you have room to grow is the key to excelling in this industry. To help you truly understand your stats, here are some of the best tools out there to guide you in the right direction…
Best Streaming Music Analytics Tools for Artists
SymphonicMS
If you’re a Symphonic Distribution client, you get access to some very helpful music analytics tools right in SymphonicMS that track key information from Spotify, Apple Music, Amazon Music, Deezer,Pandora, TikTok, YouTube and more. Under the Analytics menu, you can access pages that provide data like:
Up-to-date streaming data from Spotify and Apple Music, with detailed breakdowns by artist, track, release, territory, and partners.
Daily iTunes and Beatport download counts and overall download trends.
Important Beatport statistics, such as subscriber counts and charting songs.
Navigate to this feature by clicking on Analytics ► Streams from the menu.
The landing page provides a catalog level view of performance across your entire catalog, broken down by several dimensions, such as Partner, Artist, and Territory. — You can also view breakdowns of an individual artist’s streams by clicking on them from the landing page. On the artist’s page, you’ll see breakdowns of their streams by several key dimensions, including partners, track, playlist placements, and many more!
All of these pages can be easily leveraged to help answer critical questions, such as how new releases are performing, where your audience is located, and which platforms your music is performing best on.
To access analytics for TikTok in the SMS, all you have to do is click on Analytics -> TikTok.
The landing page provides a catalog-level view of performance across the entire catalog on a given date range that you can change. Here, you can access details like engagement and Artist, Track, and Territory Analytics.
This tool makes it easier for creators to understand the TikTok metrics that really matter and helps maximize the impact of their future TikTok marketing campaigns. It delivers comprehensive and easy-to-read metrics on how many videos have been created using an artist’s music as well as how many views, likes, comments and shares the video generated. // To learn more about this, check out this article.
SoundCharts
SoundCharts offers social media data from six different platforms, playlist data from three different streaming platforms, and charts from seven different social and streaming platforms to give you actionable music streaming data, all in one place. Where’s this data coming from? Spotify, Apple, Shazam, YouTube, Deezer, Radio, SoundCloud, TikTok, Instagram, Facebook, Twitter, and Songkick, to say the least.
Spot On Track
Spot On Track is an analytics platform that lets you track stats from Spotify, Apple Music, Deezer, Shazam, TikTok and more. You can also see the current chart positions of your music, current playlists you’ve landed on, previous playlists, all your releases in each platform and more in an easy to navigate dashboard. Plus, it also offers radio play stats, retrieving all data directly from APIs. Although it’s pricey ($299/year), you can try it for free for 14 days first to see if you like it.
WARM
Get solid proof of your radio airplay to easily collect your royalties, discover where your fans are, and new emerging markets with WARM. With this platform, you can cover when and where your music is being played in real-time at the market’s most competitive price. By monitoring radio stations worldwide, WARM tracks your songs’ airplay in real-time in order to provide you with valuable insights that will help you take your music career to the next level. They also provide artists like you with the tools you need to improve your marketing and promotion strategies, and even accelerate your royalty collection.
Spotify for Artists
The best part about Spotify for Artists is their absolute count of artist’s streams, listeners, and saves. This analytics platform provides an easy-to-understand breakdown of playlist categories (algorithmic, editorial, and listener generated) and absolute counts for listeners and streams of an artist’s tracks on those playlists.
Detailed insights into streaming metrics like these are key for artists and their teams in this increasingly data-driven industry where Spotify reigns supreme.
Chartmetric
Chartmetric is an OG which gives you a bit of everything from every platform. With it, you get analytics and data from Spotify, Apple, Shazam, YouTube, Amazon, Deezer, Radio, SoundCloud, TikTok, Wikipedia, Instagram, Facebook, Twitter, Beatport, and more all in one place. Depending on if you utilize their Free or all-access Premium tier, you can get whatever you need depending on what’s most important to you. With Chartmetric, you can also do additional things like:
Track current and historical playlist adds on Spotify, Apple Music, Deezer, Amazon Music, and YouTube.
Understand who your audience is and where they are in the world with audience demographics.
Global Digital Artist Ranking with Cross-Platform Performance (CPP), their proprietary global digital artist ranking that lets you measure artist performance across 16 streaming and social media platforms and metrics.
ForTunes
ForTunes is an easy-to-use mobile app for music data analytics on the go, drawing data from Spotify, YouTube, SoundCloud, Instagram, Facebook, and Twitter. It gives you basic streaming and social media tracking results, just like the other platforms we’ve mentioned in this post, but having it all at your fingertips with the mobile app is life changing for artists and teams on the go.
Apple Music for Artists
With Apple Music for Artists, artists can keep track of the volume of their streaming plays on Apple Music and album/song sales on iTunes, all within a data set that updates every day.
In addition, artists can:
Gain insight into how specific songs/albums are performing.
See how their fans are growing in international markets in over 100 countries.
Find out which locations they’re the most popular.
Plan future shows.
Specifically tailor set-lists for fans in each location.
Viberate
Viberate offers streaming analytics, airplay and social media monitoring, professional charts and artist comparison, industry trends and audience demographics, smart talent discovery, and so much more. Even cooler, this platform has tutorials, webinars, guides, blog posts, and more to guide you through the platform and get the most out of your efforts.
YouTube for Artists
YouTube for Artists offers an easy to use dashboard in their YouTube Studio with real-time analytics to help you monitor your audience, global reach and performance across the entire YouTube ecosystem.
The Overview tab shows you a summary of how your channel and videos are performing. The key metrics card shows your views, watch time, subscribers, and estimated revenue (If you’re in the YouTube Partner Program).In this tab, you’ll also see reports for:
Typical performance // A comparison to your latest video to your channel’s typical performance.
Top videos // Your recent videos ranked by views.
Realtime // Your performance over the last 48 hours or 60 minutes.
Latest videos // Your performance from your 10 latest videos.
Stories // Your performance over the last 7 days from your latest Stories.
When it comes to developing your audience, it’s important to understand which aspects of your strategy are working for you and which parts are falling flat. Having access to data that shows you where your streams are coming from, which streaming platforms are performing the best, and even which social media apps are creating the most engagement are all things to pay close attention to.
With services like these, it’s no longer a guessing game. You have concrete data to back up your every move. Use it wisely!
