Why You Should Try Found.ee Ads as an Independent Musician

Why You Should Try Found.ee Ads as an Independent Musician

When it comes to marketing, independent musicians typically have 2 choices: Either hire a marketing agency, or do it yourself. Doing it yourself takes lots of trial and error, which means time and money wasted, but hiring an agency means burning through tens of thousands of dollars before you may even see results… That’s where a digital ads platform like Found.ee changes the game. Whether you’re a DIY musician who’s new to the ad game or a music marketer with tons of releases to manage, here’s how Found.ee can help.

Why You Should Try Found.ee Ads as an Independent Musician

Why should you try another ad platform you haven’t used before?

Diversifying your ad strategy allows you to reach a broader audience, with different demographics – it could help you reach untapped markets for new fan growth. It gives you a leg up on other music marketers who stick with the same strategy, targeting the same users – improving your marketing performance while also lowering your ad costs due to less competition.A smartphone screen displaying the rolling stone website with an advertisement for a music track titled "boz*o tears and dedication," along with a play button, part of a series called "the final chapter.

With the way that advertising works, repeated exposure is what compels new fans to check out your music or buy your tickets – splitting up your budget between different ad platforms enhances the visibility of your music and reinforces awareness. And splitting up your ad budget with new ad platforms allow you to better calculate what works for you – allowing you more options to optimize and spend your budget more efficiently.

How does it work?

With the Found.ee Managed Ads Program (MAP), artists can now book high-quality digital ads on websites like Pitchfork, Complex, Billboard, and Rolling Stone – for a fraction of the cost of hiring a marketing agency. Found.ee’s ad experts design your ad and then set it up for you, to generate the most results possible with their expertise; all you’ll need to do is submit a simple form.

Experts will book your ad based on your goals, monitor your ads to make sure they are performing well and share your results in real time. They can even help you design your ad creative itself – including playable banners that feature your music. Found.ee ads allow you to get your ads up on to premium music websites like Pitchfork and Complex, on streaming content like HBO MAX, and more.

It’s quick and easy; if you’ve set up ads anywhere else before, you can get your first found.ee ad launched within a couple of minutes. That means more results, more awareness, and more fans. 🔥

Music Video Release Day Tips for Better Performance on YouTube

Music Video Release Day Tips for Better Performance on YouTube

You’ve been prepping for this day for months, excited to finally drop that badass music video you’ve been pouring your heart and soul into. If you want it to perform the best it can, there are some things you can do on release day to improve your chances. In this post, we’ve got some tried and true tips to help you make release day a hit.

Music Video Release Strategy for Better Performance on YouTube

First things first… Channel Optimization

Before we dive in, don’t forget about the basics. When you upload a music video to your YouTube channel, making sure it’s fully optimized is key in setting it up for maximum discoverability. This means making sure your video’s Title and Description correspond, tagging and categorizing your video appropriately and utilizing an eye-catching, yet non-misleading, thumbnail. Once you put out the video, make sure to also set it as the featured video on your channel. That way, it’s easy to find for anyone who visits your channel.

In addition, YouTube has a huge focus on influencing users to do more than just consume the video and leave the platform. They also want them to participate, engage with, and create their own content. How can you do this? This is where the the Multi-Format Release Strategy comes in. If your own strategy follows this guideline, your video will perform better on the platform and be pushed further by YouTube’s algorithm. Here’s how it works…

What is a “Multi-Format Strategy”?

Exactly how it sounds, a Multi-Format Release Strategy is a content strategy that utilizes more than one type of format to promote a release. When it comes to YouTube, this is the best thing you can do to ensure your content is pushed to every corner of the platform, to as many fans as possible.

Although the main squeeze is the music video itself, your release strategy should also include features like YouTube PremieresShorts, and more. With YouTube’s billions of months users eager to consume new music, these are your best bet at catching (and keeping) their attention.

Release Day Premiere

YouTube Premieres lets you announce what time your new video will go live and show an announcement for your video in your audience’s feed before it does, giving them plenty of time to prepare to tune in. Once they do, you and your viewers can chat with each other just like a live stream. The more you engage with your fans during the Premiere, the more likely they are to engage with you and your new release even further. (For example… with the YouTube Shorts you create with the release. wink, wink)

How does it work? A public watch page is created for your video to eventually premiere on, then you can share the watch page URL since the watch page is public before the Premiere begins. Premieres show up across YouTube just like regular uploads, so you can find them through search, the homepage, and video recommendations. When it’s time to start your Premiere, remember to do these 5 steps:

  • Enable chat replay
  • Invite fans to ask questions or answer prompts
  • Use moderators to find and reply to comments more quickly
  • Engage with fan comments by liking, replying or pinning
  • Thank viewers who showed up to support you and this release

Release Day Shorts

Speaking of Shorts… With these, you can create up to 60s of a snapshot to show fans the various sides of you and your art. You can show off your personality, interests, talents and creative flare, all using your new song. YouTube Shorts are also a great way to encourage fans to create their own additional content with your music. Not only does creating a Short with your new track to let your fans know its officially available, it gives them the opportunity to interact with you as an artist. When posting Shorts, consistency here will ensure all the attention is on your new song, whether you create a behind-the-scenes look, promo sneak peak, or whatever else your creative mind can come up with.

Like TikTok, YouTube Shorts have their own built in creation tools you can use to help elevate your videos. Features like the green screen effect, the align tool for seamless transitions, filters and more are all there to help you make the best videos you can. Adding features like these make your videos more engaging, which snags the attention of your viewers and keeps them there for the long-run.

Additional Release Day Videos

Your official music video isn’t the only thing you can put out on release day. It’s always a good idea to be as accommodating as possible for all kinds of fans by releasing alternative types of videos like Art Tracks, Visualizers, Lyric Videos, etc.

A screen shot of a website showing different types of videos.

Good luck!

Differences Between Vevo and YouTube Videos

Differences Between Vevo and YouTube Videos

Planning to release a new music video? Congrats! Now it’s time to decide where to drop it. Both YouTube and Vevo offer many great benefits, but they’ve each got their own downsides. Before you release anything, here are some major differences between YouTube and Vevo to consider…

Differences Between Vevo and YouTube Videos

Before we dive in…

Even though your video is technically competing with a larger number of videos on YouTube, that doesn’t mean its capability for exposure is any less. By ensuring your channel and videos are optimized correctly, you can increase the visibility of your videos.

YouTube

1. Access to Creator Studio

  • View, analyze and report your channel’s analytics.
  • Manage and optimize your individual videos with tags, cards, end screens, etc.
  • Set channel and video upload defaults.

2. Total ability to quickly and easily manage all parts of your channel at any time.

3. Ability to upload and take down videos quickly.

4. Livestream capabilities

5. Interaction with your YouTube fans through likes, comments and messages

6. No consideration for feature placement on Vevo.

7. Less likely for videos to go viral unless optimized correctly

Vevo

Vevo is the world’s leading all-premium music video and entertainment platform with over 23 billion monthly views globally. They deliver a personalized and expertly curated experience for audiences to explore and discover music videos, exclusive original programming and live performances from the artists they love on mobile, web and connected TV.

1. You cannot update your Vevo channel yourself, but you can have the below details updated through your distributor per request:
  • Artist image
  • Channel Banner
  • Channel Trailer Video
  • Channel Bio (found under “About” tab)
  • Google Adwords Account linking
  • Playlist Creation
  • Video Description update
  • Video thumbnail update

2. Vevo makes you look more “legit” as an artist, since mainstream artists also have Vevo channels like Billie EilishThe WeekndTaylor SwiftHarry Styles, etc.

3. Vevo doesn’t guarantee more exposure, but has more potential to go viral, as Vevo videos tend to be surfaced more in searches due to their partnership with YouTube.

4. More likely to get your video featured in a well-exposed playlist, i.e. Vevo playlists.

5. Can be linked to your Official Artist Channel (OAC) so Vevo releases automatically show up on your OAC.

6. YouTube Premieres can be done with Vevo videos and are arranged through your distributor.

7. Vevo can set your personal channel as a Channel Moderator to the Vevo channel to manage comments on your Vevo videos.

8. Vevo also distributes music videos to Apple TV, Pluto TV, Samsung TV and Roku – just to name a few.

Can you release on both platforms?

Yes!

In fact, we recommend it. — Odds are your only content on your YouTube channel isn’t solely official content like music videos, live performances, track videos, or lyric videos (all of which that can be uploaded to your Vevo channel upon approval instead!). You can also upload to your personal channel videos like interviews, behind the scenes, teasers, fan contests, vlogs, etc.

If you decide you want to use your personal YouTube channel for all of these videos and then get a Vevo channel created to release more official content, you can easily get them linked together via an Official Artist Channel through your distributor.

  • If you decide to do this though, please make sure you don’t upload the same video twice (once via a distributor to your Vevo channel, and a second upload to your personal channel) since doing so will cause two versions of the video to go live on YouTube – which divides views, confuses fans, and affects overall monetization opportunities.

Because of this, we recommend that you release your official music videos with a distributor to your Vevo channel, and then utilize your personal YouTube channel for interviews, behind the scenes, teasers, fan contests, vlogs, and/or whatever else that has made sense for your brand as an artist.

In Conclusion…

We hope that this article has given you some things to consider and gives you the direction you need to optimize your next video release.

Good luck!

Advertising Your Latest Release Online

Advertising Your Latest Release Online

So you’ve finished creating your next big release, but maybe you’re not entirely sure how you want to spread the word… We’ve compiled a few suggestions to get those creative juices flowing in order to make your next release a great success.

How to Advertise Your Latest Release Online

Know Your Audience and Where They Are

You may think you know your fans more than anyone, but there are some great free tools available to you that may enlighten you a bit on some key locations and targeting options you might have overlooked. Facebook and Instagram insights are two of these valuable tools that can help you reign in on your most-active audience demographics, from age to location to time of engagement and more.

Another valuable tool is Spotify similar artists, located on your artist profile. These similar artists are suggested based on what fans of your music are also listening to on the platform. Utilize this data to help you grow your audience from similar artists. Lastly, focus the majority of your budget on your most-active audience, you’ll find that loyal fans will do a lot of advertising for you when provided the right information, the share button is only a click away.

Be Creative

Many advertising platforms require more than just your latest video or song in order to create an advertisement, it’s best to be creative when creating these assets. Think like your fans, how would they like to be told about your latest release or shown your latest video? Society has shifted to an instant gratification biome where you need to grab their attention in as little as 3 seconds before you’ve lost it. Always make sure you’re putting your strongest asset forward to get the best results from your investment.

Creativity doesn’t end with the assets, you can also be creative with the type of ads you use to present your message. An example is utilizing Facebook’s event response ads to create an ‘event’ for your new release date where you can drive traffic to this event page and provide them with information about your release, set up a watch/listening party, or even perform a Q&A.

Don’t Get Too Big for Your Britches

Don’t bite off more than you can chew. Many artists tend to think they need to cover all the advertising platforms and make sure their message is absolutely everywhere, regardless of having only a few hundred bucks to make that possible. Find your top 3 (socials & dsps) and streamline your focus there. You want to make sure you’re advertising in the locations where the bulk of your fans are, not everywhere and anywhere your fans might be (unless you have the budget to do so). If you’re rolling in cash, however, unleash the beast!

Watch it Like a Hawk

Advertising isn’t like the Ronco Rotisserie, you can’t just set it and forget it. You want to make sure once your ads go live, you keep an eye on the spending, adjust your ad scheduling, add/remove targeting from your audience, etc. – all to help improve your results. The last thing you want to do is spend your full budget only to realize after the fact that it was a wasted effort because you didn’t effectively optimize your ads accordingly throughout the life of the campaign.

Build Upon Your Foundation

Once you’ve got a few campaigns under your belt, don’t let that data go to waste. Utilize the converting users in new audiences for future ads, create re-marketing lists from engagements and share new information in past event pages.

We know this all can be overwhelming, but once you get a hang of it, you’ll wonder why you haven’t been doing this sooner. Remember, we have a dedicated team here at Streaming Promotions to help you out if you ever hit a wall or feel you’ve bitten off more than you can chew.

Good luck!

How To Register Your Own Record Label

How To Register Your Own Record Label

Interested in starting your own label? There are a couple things you’ll have to do first to make it happen. In this post, we’ll give you a general rundown of the most important steps. Here’s what we know…

How To Register Your Own Record Label

What does a label do?

A record label is the entity responsible for releasing your master recordings to the public on retailers, streaming services, radio, etc.. Major parts of a record label’s work involve promotion, marketing your music, landing sync placements, and more. In addition, major labels often pay out advances to cover the recording costs for the album or single in addition to paying to produce physical releases like CDs or LPs.

“How do I know if I’m ready to start my own label?”

There are a couple reasons why someone would want to start their own record label. Whether you want to represent yourself or other artists, it’s a great way to gain some independence, learn more about the industry, direct the futures of other artists and genres, and give yourself the ultimate control over the destiny of your own music.

Regardless of why you want one, however, this is a complicated and time-consuming process that shouldn’t be taken lightly. Doing this on your own is possible, but not recommended if you have no experience in the game. Everyone has their strengths and weaknesses, so build a team that encompasses every skill you need to do this right. Once your team is in order, here’s what you need to do.

Define Your Vision

Your brand identity as a label will play a huge part in your success moving forward. It’s important to choose a specific vibe or genre you’d like to encompass as a label in order to solidify your brand identity in the industry. If you plan on taking on other artists under your wing, they’ll want someone who specializes in their specific genre and gets their vision.

In addition to deciding what genre (or genres) to focus on, this is the time to choose a label name that best represents you, get your official website set up, and trademark your label name. — Before you release anything, you MUST create your website and claim ALL social media pages for your brand prior to releasing your first album. Having your social media in order first gives it time to gain some traction before it’s time to promote you (or your clients) music.

Choose a Business Structure and Register with the State

Next, it’s time to decide on a business structure. Common options include sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has its own advantages and disadvantages, so it’s not a bad idea to consult with a lawyer or accountant to figure out the best choice for you.

  • For example, an LLC exists separately from its members, which means that those members are not personally responsible for any business debts and liabilities that may arise down the line. Instead, the LLC is responsible. On the other hand, a sole proprietorship is an unincorporated business owned and run by one person.

Choosing to go the sole proprietorship route gives you more personal control over everything, but an LLC saves you some liability if things don’t work out. These are just some general things to consider, but it’s up to you to thoroughly do your research and choose the right path for you.

Once you have made your choice, you will also need to register with the Secretary of State and update that registration annually.

Register with SoundExchange & Neighboring Rights Collection Societies

The royalties that SoundExchange collects and distributes are for the featured artist and the sound recording copyright owner. ASCAP, BMI and SESAC collect and distribute royalties for the songwriter, composer and publisher. — The difference is both satellite radio providers and webcasters pay SoundExchange when they stream music.

That means the only way to get that money is with SoundExchange.

They’re the ones who collect these digital performance rights from non-interactive music streaming on internet sources like SiriusXM and Pandora. If you don’t want to miss out on this money, Symphonic can collect SoundExchange royalties on behalf of sound recording owners and/or rightsholders.

Set Up Distribution Channels

Now, it’s time to get your (or your clients) music onto streaming platforms and DSPs like Spotify, Apple Music, Tidal, etc. To do this, you’ll have to go through a distributor like us. When you sign up for music distribution with Symphonic, we go to work to make sure your releases make the biggest impact possible on as many platforms as possible.

In Conclusion…

Creating your own record label can be an exciting and fulfilling venture, allowing you to discover and promote talented artists while leaving your own mark on the music industry. Although the process of registering a record label can seem daunting and complex, we hope these general steps will help the process go as smoothly as possible. With consistency, determination, and a passion for great music, there’s nothing you can’t do!