Industry professionals and artists alike utilize music analytics tools to help them further understand their place in the market. Knowing where you stand and where you have room to grow is the key to excelling in this industry. To help you truly understand your stats, here are some of the best tools out there to guide you in the right direction…
Best Streaming Music Analytics Tools for Artists
SymphonicMS
If you’re a Symphonic Distribution client, you get access to some very helpful music analytics tools right in SymphonicMS that track key information from Spotify, Apple Music, Amazon Music, Deezer, Pandora, TikTok, YouTube and more. Under the Analytics menu, you can access pages that provide data like:
- Up-to-date streaming data from Spotify and Apple Music, with detailed breakdowns by artist, track, release, territory, and partners.
- Daily iTunes and Beatport download counts and overall download trends.
- Important Beatport statistics, such as subscriber counts and charting songs.
Navigate to this feature by clicking on Analytics ► Streams from the menu.
The landing page provides a catalog level view of performance across your entire catalog, broken down by several dimensions, such as Partner, Artist, and Territory. — You can also view breakdowns of an individual artist’s streams by clicking on them from the landing page. On the artist’s page, you’ll see breakdowns of their streams by several key dimensions, including partners, track, playlist placements, and many more!
All of these pages can be easily leveraged to help answer critical questions, such as how new releases are performing, where your audience is located, and which platforms your music is performing best on.
To access analytics for TikTok in the SMS, all you have to do is click on Analytics -> TikTok.
The landing page provides a catalog-level view of performance across the entire catalog on a given date range that you can change. Here, you can access details like engagement and Artist, Track, and Territory Analytics.
This tool makes it easier for creators to understand the TikTok metrics that really matter and helps maximize the impact of their future TikTok marketing campaigns. It delivers comprehensive and easy-to-read metrics on how many videos have been created using an artist’s music as well as how many views, likes, comments and shares the video generated. // To learn more about this, check out this article.
SoundCharts
SoundCharts offers social media data from six different platforms, playlist data from three different streaming platforms, and charts from seven different social and streaming platforms to give you actionable music streaming data, all in one place. Where’s this data coming from? Spotify, Apple, Shazam, YouTube, Deezer, Radio, SoundCloud, TikTok, Instagram, Facebook, Twitter, and Songkick, to say the least.
Spot On Track
Spot On Track is an analytics platform that lets you track stats from Spotify, Apple Music, Deezer, Shazam, TikTok and more. You can also see the current chart positions of your music, current playlists you’ve landed on, previous playlists, all your releases in each platform and more in an easy to navigate dashboard. Plus, it also offers radio play stats, retrieving all data directly from APIs. Although it’s pricey ($299/year), you can try it for free for 14 days first to see if you like it.
WARM
Get solid proof of your radio airplay to easily collect your royalties, discover where your fans are, and new emerging markets with WARM. With this platform, you can cover when and where your music is being played in real-time at the market’s most competitive price. By monitoring radio stations worldwide, WARM tracks your songs’ airplay in real-time in order to provide you with valuable insights that will help you take your music career to the next level. They also provide artists like you with the tools you need to improve your marketing and promotion strategies, and even accelerate your royalty collection.
Spotify for Artists
The best part about Spotify for Artists is their absolute count of artist’s streams, listeners, and saves. This analytics platform provides an easy-to-understand breakdown of playlist categories (algorithmic, editorial, and listener generated) and absolute counts for listeners and streams of an artist’s tracks on those playlists.
Detailed insights into streaming metrics like these are key for artists and their teams in this increasingly data-driven industry where Spotify reigns supreme.
Chartmetric
Chartmetric is an OG which gives you a bit of everything from every platform. With it, you get analytics and data from Spotify, Apple, Shazam, YouTube, Amazon, Deezer, Radio, SoundCloud, TikTok, Wikipedia, Instagram, Facebook, Twitter, Beatport, and more all in one place. Depending on if you utilize their Free or all-access Premium tier, you can get whatever you need depending on what’s most important to you. With Chartmetric, you can also do additional things like:
- Track current and historical playlist adds on Spotify, Apple Music, Deezer, Amazon Music, and YouTube.
- Understand who your audience is and where they are in the world with audience demographics.
- Global Digital Artist Ranking with Cross-Platform Performance (CPP), their proprietary global digital artist ranking that lets you measure artist performance across 16 streaming and social media platforms and metrics.
ForTunes
ForTunes is an easy-to-use mobile app for music data analytics on the go, drawing data from Spotify, YouTube, SoundCloud, Instagram, Facebook, and Twitter. It gives you basic streaming and social media tracking results, just like the other platforms we’ve mentioned in this post, but having it all at your fingertips with the mobile app is life changing for artists and teams on the go.
Apple Music for Artists
With Apple Music for Artists, artists can keep track of the volume of their streaming plays on Apple Music and album/song sales on iTunes, all within a data set that updates every day.
In addition, artists can:
- Gain insight into how specific songs/albums are performing.
- See how their fans are growing in international markets in over 100 countries.
- Find out which locations they’re the most popular.
- Plan future shows.
- Specifically tailor set-lists for fans in each location.
Viberate
Viberate offers streaming analytics, airplay and social media monitoring, professional charts and artist comparison, industry trends and audience demographics, smart talent discovery, and so much more. Even cooler, this platform has tutorials, webinars, guides, blog posts, and more to guide you through the platform and get the most out of your efforts.
YouTube for Artists
YouTube for Artists offers an easy to use dashboard in their YouTube Studio with real-time analytics to help you monitor your audience, global reach and performance across the entire YouTube ecosystem.
The Overview tab shows you a summary of how your channel and videos are performing. The key metrics card shows your views, watch time, subscribers, and estimated revenue (If you’re in the YouTube Partner Program).In this tab, you’ll also see reports for:
- Typical performance // A comparison to your latest video to your channel’s typical performance.
- Top videos // Your recent videos ranked by views.
- Realtime // Your performance over the last 48 hours or 60 minutes.
- Latest videos // Your performance from your 10 latest videos.
- Stories // Your performance over the last 7 days from your latest Stories.
Even deeper, YouTube for Artists gives you specific details on your content’s reach, engagement, audience, revenue, and more. — Learn more about these features and how to use them right here.
In Conclusion…
When it comes to developing your audience, it’s important to understand which aspects of your strategy are working for you and which parts are falling flat. Having access to data that shows you where your streams are coming from, which streaming platforms are performing the best, and even which social media apps are creating the most engagement are all things to pay close attention to.
With services like these, it’s no longer a guessing game. You have concrete data to back up your every move. Use it wisely!
