When it comes to marketing, independent musicians typically have 2 choices: Either hire a marketing agency, or do it yourself. Doing it yourself takes lots of trial and error, which means time and money wasted, but hiring an agency means burning through tens of thousands of dollars before you may even see results… That’s where a digital ads platform like Found.ee changes the game. Whether you’re a DIY musician who’s new to the ad game or a music marketer with tons of releases to manage, here’s how Found.ee can help.
Why You Should Try Found.ee Ads as an Independent Musician
Why should you try another ad platform you haven’t used before?
Diversifying your ad strategy allows you to reach a broader audience, with different demographics – it could help you reach untapped markets for new fan growth. It gives you a leg up on other music marketers who stick with the same strategy, targeting the same users – improving your marketing performance while also lowering your ad costs due to less competition.
With the way that advertising works, repeated exposure is what compels new fans to check out your music or buy your tickets – splitting up your budget between different ad platforms enhances the visibility of your music and reinforces awareness. And splitting up your ad budget with new ad platforms allow you to better calculate what works for you – allowing you more options to optimize and spend your budget more efficiently.
How does it work?
With the Found.ee Managed Ads Program (MAP), artists can now book high-quality digital ads on websites like Pitchfork, Complex, Billboard, and Rolling Stone – for a fraction of the cost of hiring a marketing agency. Found.ee’s ad experts design your ad and then set it up for you, to generate the most results possible with their expertise; all you’ll need to do is submit a simple form.
Experts will book your ad based on your goals, monitor your ads to make sure they are performing well and share your results in real time. They can even help you design your ad creative itself – including playable banners that feature your music. Found.ee ads allow you to get your ads up on to premium music websites like Pitchfork and Complex, on streaming content like HBO MAX, and more.
It’s quick and easy; if you’ve set up ads anywhere else before, you can get your first found.ee ad launched within a couple of minutes. That means more results, more awareness, and more fans. 🔥
