This year, holiday marketing has been starting earlier than ever. If you’re looking to sharpen your holiday marketing skills on Instagram, this post will give you everything you need to know to make the most of your efforts. No problem. From tips and tricks to help you expand your reach to making more sales this holiday season, here’s what we know…

7 Tips For Holiday Marketing On Instagram

Run a Seasonal Giveaway

Instagram accounts that do contests or giveaways grow 70% faster than those that don’t. Not only that, giveaways entice both current followers and potential new ones to engage. This increased engagement signals to Instagram’s algorithm that it should feature you more regularly in your audience’s feed.

What better way to engage your audience for the holidays than with a giveaway! Consider giving away things like:

  • Limited edition merch
  • Early download access to your new EP
  • Signed vinyl
  • A holiday care package (merch, vinyl, CD’s, a holiday card, candy, etc., all in one)

The holidays are about giving back and showing you care. Let your marketing reflect that, too.

Shoppable Instagram Posts

50% of US consumers do their holiday shopping at the last minute. Want to drive sales to your site? Make shopping for those last minute holiday gifts as easy as possible with Shoppable Instagram posts. This feature lets you to tag your products in your posts and link them to your website for your fans to purchase with ease.

 (To be approved for Instagram Shopping, you’ll need to meet these requirements. Click here to learn how.)

Collaborate with Similar Artists

You’re not the only one looking to generate leads on Instagram during the holiday season. What better way to combine your efforts and get twice the reach by collaborating with another artist?

Just like brands partner with influencers to tap into their audiences, you can do the same.

Do you have connections with an artist who’s got a similar fanbase to yours? — Go on Instagram Live together or do your own respective posts within your feeds to promote each others merch, that limited edition vinyl that would make a perfect gift, a new single that just dropped, etc.. This extends both your views’ into both audiences.

Everybody wins! 🙏

Instagram Ads

Instagram ads are a secret weapon for gaining potential customers with ease. Instagram targets the exact audiences with the most potential for engagement, helping you gain exposure in all the right places.

Affiliate Marketing

The holidays are a great time for people to buy tickets to shows for their loved ones. A great way for you to use this to your advantage is to sign up for affiliate programs. With these, you can share their affiliate links in your Instagram posts or stories to promote tickets to you or your fellow musician friends’ shows. When your followers make a purchase through your link, you earn a commission.

For example, brands like StubHubVivid Seats and Ticketmaster all have pretty good affiliate programs. So whether your fans are buying tickets to your shows or other artists’, as long as they use your code, you get a cut. Doesn’t get much easier than that.

Run Exclusive Offers

I mean… who doesn’t like exclusive stuff? The holiday season means everyone is looking for the perfect, unique gift for that special music lover in their lives. What’s better than some limited edition merch from their favorite artist?

Consider offering limited time discounts on select products or drop a limited run of holiday themed merch. Get into the holiday spirit and offer something special to your audience that they just can’t pass up.

Engage with Holiday User Generated Content

You’re not the only one posting your holiday joy on Instagram. Tons of other artists (and fans) are doing their part and adding to the plethora of festive content coming out at this time of the year. Encourage your community to interact with one another by posting Instagram Stories asking about their favorite holiday songs, artists, snacks, activities, or whatever else comes to mind.

You can repost this content onto your own page and encourage a conversation. Don’t forget to get everyone to use a common hashtag so we can all get in on the action. This is community at it’s finest!

In Conclusion…

The holiday season brings in more sales than any other time of the year. With these tips and tricks, you’re on the right track to perfecting your marketing game on Instagram in no time.

Happy Holidays!