by Francesca | Nov 9, 2023 | Music Industry, Playlists
Back in July, Symphonic Distribution acquired the music industry marketing collective Streaming Promotions. Since then, we’d like to break down exactly what we do and how you can benefit from our services right here. Here’s everything you need to know.
Everything You Need To Know About Streaming Promotions
What is it?
Streaming Promotions is a Marketing Agency that works to push your music organically through relationships. They have connections with over 1500+ playlist curators on Spotify and over 3000 playlists on the platform. They don’t pay for placements or use artificial streams, it’s all based on true human connection.
They start by understanding the client’s sound and focus tracks in a general process – tagging all genres, subgenres, moods, feelings, themes, sensory words, actions, SEO friendly words, similar artists that they believe describes you best. From there, they cross reference all the playlists they have in their network to decide the best strategy for you.
How does it work?
The best way to gain traction on streaming services is to grow monthly listeners. These fans help to grow adoption into algorithmic playlists. These algorithms assist in finding new listeners based on your existing fanbase. The larger the fanbase, the larger the audience the algorithm can find.
Streaming Promotions does this through a couple methods, first of which is through their Campaigns.
- With campaigns, they analyze their vast relationships and create a total marketplace for your project. They reach out individually to each curator and provide information specific to each artist. Then, they email you weekly reports and will schedule a call with their team at the mid-point of our campaign to discuss the progress.
Their next specialty is Song Pitching.
- With this, their promotion team will pitch your tracks (up to 5) and work to get your music featured on Spotify playlists.
Ready to get started?
Despite Symphonic’s acquisition of the service, Streaming Promotions is still a free-standing entity, offering their services to artists and labels world-wide. What’s new is the application of Symphonic’s technology and infrastructure to help double down and continue growing our business, clientele, and services as a team.
That means you get both the power of Streaming Promotions AND Symphonic combined. 🔥
Good luck!
by Francesca | Nov 9, 2023 | Music Industry, Music Production
On top of monetizing your songs through media like TV, advertising, and film, publishers are masters of making sure copyrights, song registration, and general admin are taken care of. Within that general admin comes making sure every detail of each artists’ submitted work is in tip-top shape. While you’re writing your next banger, it helps to keep everything in order as you go to make sure you don’t lose anything along the way. Among those key details, there are 5 main ones to make sure you have saved and ready to go. Let’s dive in…
5 Things You Need To Document For Every Song You Write
Lyrics
These are important to have on deck, as an artist might need them to cut the song or a music supervisor may need them for a film/tv placement down the line. Making sure you have them documented ahead of time saves the stress of locating them later if needed.
Splits
Great songwriting is the basis for some of the biggest hits ever created, and collaboration is one of the best tools to get them there. When it comes to joint songwriting, it’s important to decipher who will get credit for what before the song ever comes out.
Typically, this is done through Split Sheets. A split sheet is an agreement that identifies who wrote what percentage of the song such as the producer(s) and songwriter(s). Each creator has to agree about how the percentages are defined. Some artists will divide it evenly based on who is in the room writing and producing the song. Some will base the percentages on the person’s specific contribution lyrics, hook, melody, and beats.
When it’s time to copyright your music, it’s always a good idea to double check who gets what and how much.
Writer / Publishing Info
Writer and pub information is important for admin purposes when the song is registered. (For example, information like your PRO, IPI#, publishing name, etc.) If this data is broken, the writers don’t get paid and nobody gets the proper credit they deserve.
DOC
This one’s self explanatory, but keeping track of the DOC (aka date of creation) is a popular detail that may come up down the line. Take note!
High-Quality MP3’s
It’s also important to have both an mp3 and a WAV version of your track on file. MP3’s are the most important, but if your song happens to get the opportunity to be placed in movies, TV, etc. (aka sync), a WAV will be required.
In Conclusion…
The takeaway here is to always be prepared for anything. The last thing you want is to be asked for a detail you don’t have and have no idea how to find it. With all these in order, you’re on the right track.
Good luck!
