by Francesca | Nov 23, 2023 | Music Marketing
Your fans show their love and support by interacting on socials, sharing your music with their friends, going to shows, buying merch and so much more. Don’t you think all this effort deserves a little something extra? With exclusive content for only your most dedicated fans, you can not only thank them for their past support, but also give everyone else a good reason to get more involved. Here are 6 ideas for exclusive content any artist can try right now…
6 Types of Exclusive Content For Fan Engagement
Early Access
One of the OG methods for exclusive content in the music industry is to offer early access to upcoming tracks, music videos, merch, and even ticket sales. That being said, one of the easiest ways to do this is through email. Get your fans to sign up for your email list in exchange for this exclusive content. For music videos, you can send a private YouTube link (which also then leads them to your YouTube profile with all your other juicy content while they’re at it). For merch, you can link items right in the email. For new music, private links work too. You can even create a private Instagram or Facebook group chat to share everything in.
However you decide to share it, getting early access to your favorite artist’s latest creation is one of the best feelings there is as a fan.
Private Fan Community Access
Platforms like Patreon and Discord give you the opportunity to create a close-knit community where everyone can chat, share and connect on a deeper level in a private, online space. Not only can they chat it up with you, but they can also connect with each other and create meaningful connections as a community, all through the power and love of music.
If you want to offer different levels of personal content, consider offering different membership tiers with varying levels of access and benefits. For example, you could have a basic tier with offers access to the community and a higher tier that includes additional perks like behind-the-scenes content and merch discounts.
Discounts
Another great option you can offer is a discount on new merch or tickets to your next show. An easy way to do this is to run a social media contest and create a discount code you can share exclusively to the winners through DM’s on Instagram, email, Discord, or wherever you like to send personal messages.
Lyric Sheets and Personal Song Notes
This is one of my favorites, which I have personally received from one of my childhood favorite artists’ at the time. The band sent me a handwritten note from the lead singer with song lyrics from an unreleased song and personal thoughts about the lyrics. (He even threw in an expected, used guitar pick into the envelope. This was over 10 years ago, and I still have that letter in a scrapbook somewhere. That just shows how meaningful something so simple to you can be to your fans.
Personalized Content
From personalized shoutouts and quick birthday messages to even a simple heartfelt DM, something personal goes a long way with your fans. There are a lot of avenues you can go down with this one, too. Consider things like custom songs, personal thank you videos, personalized art/merch, exclusive demos with commentary, and so much more. You can even ask your fans directly on socials what they want from you for more ideas.
Exclusive Events
When it comes to exclusive events you can do, live Q&A sessions are a great option but not the only one! You can also organize exclusive listening parties where you play your new album or unreleased tracks for your subscribers, and discuss the songs or share insights during the event. You can host online songwriting workshops or masterclasses for your subscribers where you teach them about your songwriting process and help them develop their own skills.
If you want to get more interactive with it, take requests to do covers of your fans favorite songs or have fans ask you questions about your latest album, inspirations, or even your career as a whole. TikTok Live is a great place to do this, because viewers can pay to send you Gifts which translate into real rewards for you (similarly to donating bits on Twitch).
To wrap things up…
Offering exclusive content may help you grow your community and connect with your fans, but it does so much more for you as an artist. With it, you can earn additional income, give yourself more creative freedom, run free promo, test upcoming projects, and foster long-term support that will stick with you throughout your career. At the end of the day, this industry thrives on community. Take care of yours, and it will take care of you.
Good luck!
by Francesca | Nov 16, 2023 | Music Industry, Music Marketing, Social Media
So your fans are streaming your music and jamming away… Great! But what if you want more? Super fans will support you through thick and thin. Fostering deeper connections with your audience is a smart way to create a stronger fan base you can lean on throughout your career. Whether it be with a paid newsletter, exclusive merch, or a VIP subscription service, here’s how to convert casual fans into paying subscribers.
How to Convert Fans Into Paying Subscribers
Offer Something Worth Paying for
You have to think about what other artists in your genre are offering. For example, lots of artists offer early access to a new song, but if the song is going live to the public a couple weeks later, it’s not necessarily worth paying for in advance. Offer something uniquely exclusive, because everyone likes to feel special.
For example, you could start by simply mentioning your new subscription in an Instagram story. Mention an exclusive community that gets special treatment, for example: “… And we did a private concert for five of our fans, it was amazing… We even played them one of our unreleased songs.” Or offer other things like:
- Online concerts
- VIP virtual hangs
- Features on social media (Instagram Live, Twitter shoutouts, etc.)
- Access to unreleased music
- Behind the scenes content
- Autographed merch
Exclusive shit sells. Get creative with it! Think about things you’d want from your favorite artist and go from there.
Run Targeted Ads
Great advertising is a magical thing. Running targeted ads towards your current fanbase is a great way to reel in those who are already the most interested in your work.
Loyalty goes a long way. Give back.
Being a part of a community is a feeling like no other. Feeling connected and heard by your favorite artist is worth a subscription any day. When you get a new subscriber, do something special for them to show you care. Give back by promoting your subscribers on socials. Anything to create a personalized and thoughtful experience will do.
- You could try something on social media like, #followbackfridays, where you follow back everyone who subscribes to your service that day. (That doesn’t mean tagging everyone in one post, by the way. There’s nothing personal about that.)
- Record personalized thank you videos for subscribers via Twitter or Instagram.
- Invite a couple fans to join an Instagram Live with you.
It’s important to show your subscribers how thankful you are for their patronage and actually put in the work. Because without them, where would you be?
Have a Social Media Strategy
Promoting your new service on socials is the best way to stay on top of everyone’s minds. Just don’t overdo it. Don’t harass your followers with a million posts a day begging for their interest. Keep it casual but consistent. Be engaging.
Having a great CTA works wonders, but you don’t want to overwhelm your audience. When in doubt, a simple “here’s what I’m doing, here’s why it’s awesome, and here’s why you’ll dig it” should do the trick..
Just be consistent, offer something they can’t wait to get their hands on, and always be yourself. Your fans will see your spark and naturally want a part of it. You got this.
by Francesca | Nov 16, 2023 | Music Marketing
Not only does the holiday season bring in the holiday cheer, they also bring more sales than any other time of the year. From merch sales to music streams and social engagement, it’s time optimize your marketing strategy for the holidays. Want in on some tips and tricks to amp up your holiday marketing game? No problem. Here are some holiday marketing tips for musicians…
Holiday Marketing Tips for Musicians
Send Out Holiday Cards To Your Fans
There’s nothing quite like getting a holiday card from someone. Knowing someone was thinking of you and put in the effort to show they care is a one of a kind feeling. If your weird cousin in Alaska can manage to send you a holiday card every year, you can send your own holiday cards to some well deserving fans.
Take note of the top 50 fans who engage with your social media the most, or go live and take the first people to join into consideration. It’s up to you how you’d like to choose who gets one. — (Note: Consider how much money you’re capable of spending on holiday cards and stamps. That, and how much free time you have, will help you decide how many people you can add to your list.)
Here are some great websites to help you create custom cards for the low:
Share Personal Holiday Memories
The holidays have most of us feeling sentimental. Pull on the heart strings on your fans by sharing your own personal holiday memories from your childhood on socials. Go on Instagram Live and share your funniest holiday memories or post some throwback pics from your childhood on Facebook. Just get personal.
By opening up and sharing some personal tidbits, you’ll steal the hearts of existing fans and gain some new ones in the process.
Holiday Themed Livestreams
Since the beginning of the pandemic, artists have been live-streaming like crazy. With the holidays coming in hot, switch up the vibe and try some holiday themed streaming instead! Get festive, decorate your space, and go live to play some holiday classics.
Want to switch it up? Engage your audience with a holiday themed tutorial.
- Go live and wrap presents with your fans
- Cook a holiday meal
- Go on a decorating spree in your house
Whatever you do, sneak in some of your music in the background and don’t forget to promote yourself every now and then.
Host A Giveaway
What better way to engage your audience on any platform than with a holiday giveaway! All you’ll need to do is create posts on socials encouraging your fans to enter and put together the prize.
Consider giving away things like:
- Limited edition holiday merch
- Early download access to your new EP
- Signed vinyl
- A holiday care package (merch, vinyl, CD’s, a holiday card, candy, etc., all in one)
The holidays are about giving back and showing you care. Let your marketing reflect that!
Offer Holiday Sales On Merch
Want sell more merch? Join the Black Friday craziness and do your own deals. Offer discounts on select merch items and promote the sales on socials.
To hype it up and extend your reach even further, try a collaboration with other artists where you all post pics of yourselves doing holiday themed activities in the merch. Another thing you can do is throw in a free gift on top of your discounts.
- For example, every $75 order could get a signed guitar pick or limited edition print included.
Promote with Style
Whatever you do, do it with style. It doesn’t hurt to get a little festive this holiday season, especially with your marketing. Take advantage of the cozy aesthetic and get your audience in the holiday spirit with holiday themed posts on socials, limited edition holiday merch, or even holiday themed ad campaigns.
The more the merrier! 🎁
by Francesca | Nov 16, 2023 | Music Industry, Music Marketing
This year, holiday marketing has been starting earlier than ever. If you’re looking to sharpen your holiday marketing skills on Instagram, this post will give you everything you need to know to make the most of your efforts. No problem. From tips and tricks to help you expand your reach to making more sales this holiday season, here’s what we know…
7 Tips For Holiday Marketing On Instagram
Run a Seasonal Giveaway
Instagram accounts that do contests or giveaways grow 70% faster than those that don’t. Not only that, giveaways entice both current followers and potential new ones to engage. This increased engagement signals to Instagram’s algorithm that it should feature you more regularly in your audience’s feed.
What better way to engage your audience for the holidays than with a giveaway! Consider giving away things like:
- Limited edition merch
- Early download access to your new EP
- Signed vinyl
- A holiday care package (merch, vinyl, CD’s, a holiday card, candy, etc., all in one)
The holidays are about giving back and showing you care. Let your marketing reflect that, too.
Shoppable Instagram Posts
50% of US consumers do their holiday shopping at the last minute. Want to drive sales to your site? Make shopping for those last minute holiday gifts as easy as possible with Shoppable Instagram posts. This feature lets you to tag your products in your posts and link them to your website for your fans to purchase with ease.
(To be approved for Instagram Shopping, you’ll need to meet these requirements. Click here to learn how.)
Collaborate with Similar Artists
You’re not the only one looking to generate leads on Instagram during the holiday season. What better way to combine your efforts and get twice the reach by collaborating with another artist?
Just like brands partner with influencers to tap into their audiences, you can do the same.
Do you have connections with an artist who’s got a similar fanbase to yours? — Go on Instagram Live together or do your own respective posts within your feeds to promote each others merch, that limited edition vinyl that would make a perfect gift, a new single that just dropped, etc.. This extends both your views’ into both audiences.
Everybody wins! 🙏
Instagram Ads
Instagram ads are a secret weapon for gaining potential customers with ease. Instagram targets the exact audiences with the most potential for engagement, helping you gain exposure in all the right places.
Affiliate Marketing
The holidays are a great time for people to buy tickets to shows for their loved ones. A great way for you to use this to your advantage is to sign up for affiliate programs. With these, you can share their affiliate links in your Instagram posts or stories to promote tickets to you or your fellow musician friends’ shows. When your followers make a purchase through your link, you earn a commission.
For example, brands like StubHub, Vivid Seats and Ticketmaster all have pretty good affiliate programs. So whether your fans are buying tickets to your shows or other artists’, as long as they use your code, you get a cut. Doesn’t get much easier than that.
Run Exclusive Offers
I mean… who doesn’t like exclusive stuff? The holiday season means everyone is looking for the perfect, unique gift for that special music lover in their lives. What’s better than some limited edition merch from their favorite artist?
Consider offering limited time discounts on select products or drop a limited run of holiday themed merch. Get into the holiday spirit and offer something special to your audience that they just can’t pass up.
Engage with Holiday User Generated Content
You’re not the only one posting your holiday joy on Instagram. Tons of other artists (and fans) are doing their part and adding to the plethora of festive content coming out at this time of the year. Encourage your community to interact with one another by posting Instagram Stories asking about their favorite holiday songs, artists, snacks, activities, or whatever else comes to mind.
You can repost this content onto your own page and encourage a conversation. Don’t forget to get everyone to use a common hashtag so we can all get in on the action. This is community at it’s finest!
In Conclusion…
The holiday season brings in more sales than any other time of the year. With these tips and tricks, you’re on the right track to perfecting your marketing game on Instagram in no time.
Happy Holidays!
🎁✨
by Francesca | Nov 16, 2023 | Legal, Music Industry, Playlists
“Fake” artists are impersonators who steal music from real, hard-working artists like you and upload the tracks on streaming platforms like Spotify and Apple Music under false names through unsuspecting distributors. These fake artists also create fraudulent playlists with hundreds of fake songs, making them thousands of dollars in royalties stolen from their rightful owners. It’s important as a community that we fight against these practices, and the first step is learning how to recognize them. In this post, we’ll show you what to look for…
How To Detect Fake Spotify Playlists
A Blank Profile
One of the most obvious ways to tell if a playlist is fake is to check out the playlist curators’ profile. Typically, a real profile will have fully filled out bio, profile picture, links to socials, etc. Take a look at the followers, too. A playlist with tons of likes accompanied by a curator with no followers is definitely sus. Alternatively, if the followers they do have also have no profile pics, weird names or no additional info, those are most likely bots and another good sign to stay away.
Offering Paid Placements
Paying to be featured in a playlist is not only against Spotify’s policy, but also illegal. Oftentimes a fraudulent playlist curator will have a bio that claims you can be featured too, for a price. Typically, these playlists are using illegal third-party services, bots and click-farms to amass all those streams. If your own music gets caught on one of these playlists, you risk being removed from the entire platform yourself. Worth the risk? I don’t think so.
Many Different Genres
The whole point of a playlist is to serve you a certain vibe, set a mood, and offer a perfectly curated list of songs. That being said, if you spot a playlist with no specific vibe to it and tons of different genres sprinkled throughout, that’s a red flag. Let’s be real… going from Heavy Metal to Hyper-Pop to Country on a single playlist doesn’t make sense, no matter how diverse your taste is.
Random Related Artists
Click on some of the artists in the playlist and go to their “Fans also like” section. If these recommendations consist of artists who are completely different genres or have sketchy profiles, run the other way. This one may take you some time to vet, but it’s always better to take the time to be safe than to be sorry later. To be safe, I recommend checking 5 or 6 “artists”.
Inconsistent Followers
If a playlist is popping off with thousands of followers, shouldn’t the playlist curator themselves also have a similar number of followers on their personal profile? Typically, that’s how this music streaming thing works, right? You gain organic fans of your music and they follow you. (Duh!) That being said, if a playlist has a big discrepancy between the amount of followers and streams on the playlist versus the curator’s profile, this is a big, telltale sign that bots are running rampant.
You may be thinking… “How do these fake playlists even happen?”
Through independent distributors with limited oversight, these “fake” artists swindle their way through the process and upload infringing content right under the distributors’ nose. While these practices are strongly prohibited, these impersonators simply lie, using fake information along with other various tactics hoping nobody notices until it’s too late. This seems too easy to be true, but it works. In fact, it has been working so well that these impersonators have been making insane amounts of money off of music they have zero right to.
That’s why it’s so important to be wary of fake playlists and stolen music. It’s up to us as a community to report activity like this when we see it, do our best to protect each other from falling victim to these scams, and learn how to navigate situations like these when they do arise.
“What do I do if my music has been stolen?”
In the unfortunate case that your music has been stolen by one of these scammers, don’t freak out. There are a couple things you can do. From making sure your copyrights are in order to issuing takedown notices and taking legal action. Before any of these, however, the first thing you should do is report it to Spotify.
To do this, follow these steps:
- On the desktop app, right-click the playlist title or artist name.
- Select Report. A form will open in your browser.
- Complete the form and Submit.
The next thing you can do is make a legal claim on the content. Each report is investigated on a case-by-case basis, and any content that is deemed inappropriate will be removed. To make a legal claim, click here.
Good luck!
